The binary options industry has recently split from stock trading and the forex exchange market as an independent field, occupying a separate niche. Binary option is an option, depending on the implementation of the stipulated condition, that provides a fixed amount of profit or none. It is usually a question of whether the asset exchange price is above or below a certain level. As a result, the trader can increase his or her capital by an average of 60-80 percent trade with a successful prediction, or lose all their money with a failed one.

Reasons for the binary options popularity
As a tool for trading, binary options appeared in 2008 and immediately became popular. By definition, this mechanism is similar to sports betting: where with a successful forecast, the capital increase manifold, whereas a failed one leads to money loss. Therefore, binary options are sometimes called financial betting: bets on the financial markets. Unlike football betting, best loved for its unpredictability (though, many suspect that matches are pre-bought and results adjusted), financial betting does not depend on any factors other than one’s skills to analyse the market and make the right decisions at the right moment.

[A] professional team of analysts and personal managers at IQ Option works every day to provide traders with personal financial advice

Whereas traders with Wall Street or forex solve two problems at once – at what point to buy stocks or currencies, and at what point to sell binary options – traders solve only one. That is, deciding what options to buy (put or call). All things considered, both George Soros and a client of a binary options broker see the same live listings, but solve different problems and invest different capitals. On the Russian binary options market for a long time, global players were setting the tone. The industry itself was very poorly developed, and mainly represented by foreign platforms with their interface translated into Russian.

Platform IQ Option
IQ Option is the first Russian binary options broker, introducing to the world its own modern and convenient trading platform – developed by leading traders, analysts and IT specialists. The platform services are suitable for both professional traders and beginners in binary options trading. On the platform both classical binary options of multiple assets (indices, currencies and equities) and the lately popular turbo options (60 seconds) are traded.

The platform offers binary options traders the chance to partake in weekly tournaments, where anyone can compete for the grand prize, trading any asset of their choosing

The list of IQ Option traded assets includes a unique Bitcoin Index, which allows you to trade not only in standard trading hours, but also at any other time (even on weekends). IQ Option has gained fast popularity due to its consideration of the following factors that are desirable with traders:

• Managed risks – the trader beforehand knows how much he can lose or win at any of the options before the trade execution. The amount of profit and returns can be controlled at any time.
• Availability – traders buy a contract, rather than an asset itself, that allows more traders to receive income from the predicted price movement, who would not otherwise have been able to overcome the barrier of high prices. For example, instead of buying 20 shares in the amount of US $1,000 as an alternative, you can spend $20 to buy 20 binary call-options.
• Total return is a return per trade in IQ Option up to 92 percent. This figure is much higher than that of competitors. This does not depend on the investment amount or the final price difference. If investing directly in the asset, such return can be almost impossible to reach.
• Simplicity – the platform interface is intuitively understandable for both experienced traders and beginners. The support team is always available not only on the phone and from participants’ accounts, but via an online chat on the main page. Traders get answers to their questions live, which makes trading binary options more accessible to non-professionals.

IQ option is the first in the industry to:

• Launch a free demo account – a trader can always practice before trading with real money;
• Lower the bar for a minimum initial deposit of $10;
• Raise the maximum return of the transaction by up to 92 per cent.

A trader can buy binary options for all types of assets:

• Currency pairs – 12: EUR / USD, GPB / USD, EUR / JPY, USD / CHF, AUD / CAD;
• Commodities – gold and silver;
• Indices – FTSE 100, DAX, CAC 40, Dow Jones, S & P 500, Nikkei-225, NASDAQ100;
• Shares of 50 companies – Barclays, Gazprom, Daimler, Orange, Apple, Google.

A professional team of analysts and personal managers at IQ Option works every day to provide traders with personal financial advice, and information about the latest news and trading signals. Each trader can take a free course of educational webinars, where they will learn about the intricacies of the binary options market, major trading techniques, terminology and beginners’ mistakes.

IQ Option has developed its own system of education that is available to everyone on the website in text and video. The curriculum includes an introduction to binary options and the basic concepts used by traders, the main methods of market analysis, money management techniques, as well as common trading strategies and tactics.

From the latest innovations, there are weekly tournaments on turbo-options, where anyone can compete for the grand prize, trading any asset of their choosing. The tournament lasts 30 minutes, and the result is the trade balance of the player at the end.

Mobile app
Trading with IQ Option has become simpler and more accessible after the creation of the mobile versions of its platforms for IOS and Android. The applications are available for demo and real accounts, and can be downloaded on AppStore or Google Play. They have an ultra-modern design and interface, as well as notifications offering users the chance to participate in tournaments from mobile devices. The user also has the ability to see a chart in retrospect of trading session, and can zoom in and out. A bid can be placed not only in a single click, but with gestures.

The IQ Option team is convinced that long-term success always depends on personal relationships, so each client can be sure that they will always received personalised advice on any matters related to binary options trading. An individual approach, aimed at long-term cooperation, provides a steady rise in popularity among traders – and the platform audience increases substantially each month. And with access to the international level – the CIS markets, Spain, Portugal and South America – the platform has acquired the status of an international broker, and the IQ brand has become a world leader in the binary options industry.